The Advantages of A/B Testing

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The Advantages of A/B Testing

How does A/B testing work?  A/B testing works by sending out two campaigns at the same time, to a random sampling to clients.  One campaign (A) is the control, the original advertisement, and the other campaign (B) is the variation, the new advertisement.  By sending each campaign out to an arbitrary group of clients, it is ensured that there will not be any bias in the response.  We are then able to see, in real-time, what clients do and do not like.  Overall, if the variation does not have a better conversion rate in turning visitors into buyers, than the control, then money is being wasted.  
 
So, what are the advantages to A/B testing?  A/B testing helps to determine which version of an advertisement is most effective.  There are countless advantages of implementing A/B testing prior to sending out a final campaign.  Foremost, it saves a great deal of time and money.  With A/B testing, you can determine which copy of the advertisement is more successful before putting it into full production.  If you believe that a new version will have a greater conversion rate, yet the test proves otherwise, then you know that your marketing strategy will have to be altered.  Getting this information before the campaign is produced will save a great amount of time. This also allows marketers to alter their strategy, ask focused questions about the campaign, and observe the change that occurred. It helps to narrow down the most effective pieces of a marketing campaign and then combine them.  
 
A/B testing is an effective, money-saving, informational way to gather information about client preferences and conversion rates.  By implementing such tests, marketers will learn how to alter their strategy in order to send out the most functional campaigns.  

How does Incomaker implement A/B testing?  Incomaker allows its users to create multiple different emails and send each email to an unplanned group of clients.  By sending out various emails, all with the same message, you can see which emails work best for your company.  Incomaker also creates performance statistics for each email so your company can easily find out which email was more successful.