Video Marketing via Google AdWords – A Strategic Approach
The rise in consumption of videos has been one of the most exciting trends in the recent years. With the attention span of customers decreasing every day, marketing of content is becoming more visual. It is predicted that by 2019, 80% of all traffic on the Internet will be to video content. If this is the case, the need for brands to expand their use of videos towards fulfilling the customers experience is immediate.