season's greetings

happy smiley face

Do season's greetings pay off?

It does not always pay-off to wish Happy New Year to your customers. Incomaker drives your marketing using data and therefore can unveil interesting relationships. 
 
Christmas PFs have about 31% higher unsubscription rates than other campaigns of the same company for the same audience on average. Christmas spirit does not seem to help your marketing.
 
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