Web pop-ups are among the most powerful instruments for acquiring new customers. They have proven efficiency to turn random visitors into subscribers and customers. Our customers are sometimes afraid of using them due to the belief that Google would penalize their website.
It is not true. It is based on a misinterpretation of Google article on web pop-ups. In fact, Google does not penalize web pop-ups on desktops. In terms of mobile, Google penalizes intrusive “interstitials”:
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
For this reason, we recommend to be careful about the popups used on mobile and Incomaker does not show its popups on mobile by default. It, however, does not mean that there is no way how to use pop-ups on mobile. And it doesn’t mean that you cannot use it on desktop at all.