In B2B it is important to use different price levels (different dealer categories, etc.) for individual customers. However, even in B2C it can be useful to personalise prices, e.g. for customers in the VIP category, club, etc.
In Incomaker you can assign these customers to your price list. The price list allows you to define a specific set of prices for a specific customer. It is automatic. Incomaker will be able to directly suggest specific prices to individual customers during email campaigns, in web widgets, etc.
You don't need to activate anything to get the best price for your customer, Incomaker will take care of everything automatically.
Incomaker downloads the price list from your store and sets the appropriate category for your customers.