Blog | Incomaker


PPC systems and Ad Rank

PPC systems and Ad Rank are closely related topics because they have been created at the same time. They share most of the principles and serve a common purpose – to attempt to bring more potential customers to a  particular most usually commercially oriented website through paid advertising on other websites, that are just being visited by targeted users. Thanks to a good Ad Rank, sponsored links are shown to users when it is calculated as relevant to be shown. In the case of being clicked on, Pay-per-click system techniques come to play.

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What kinds of transactional emails do exist?

The transactional emails area contains fairly wide communication between you and the customer:

1) Summary of the order and its confirmation
2) Acknowledgement of receipt of payment
3) Information about the expedition / personal collection
4) Apologetic and specific emails

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Customer segmentation techniques


This article briefly describes the basics of customer segmentation, what it means and what its benefits are. Furthermore some of the most common techniques are also mentioned and described.

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10 tips for better email marketing

1) Enhance the purchase process
The importance of the purchasing process increases every year.Even a small mistake or shortcoming can discourage customers from shopping in your e-shop - why shouldn’t it?After all there’re quite a lot ofother traders on the Czech internet. Therefore we recommend the following checks of the entire purchasing process:
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Video advertising: The key essence of online marketing for 2016

Video Marketing via Google AdWords – A Strategic Approach
The rise in consumption of videos has been one of the most exciting trends in the recent years. With the attention span of customers decreasing every day, marketing of content is becoming more visual. It is predicted that by 2019, 80% of all traffic on the Internet will be to video content. If this is the case, the need for brands to expand their use of videos towards fulfilling the customers experience is immediate.

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What is the best time to publish a post on your Facebook page?


To determine the exact day and time when to publish posts on a Facebook page is one of the basic key things every Facebook administrator pursues.

Firstly, we need to state that the most frequent type of interaction on Facebook is “like”, then a comment, and as the last one is sharing.

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Banner technology



All you need to know about banner ads and other forms of online marketing.

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10 fundamentals for your social network strategy

social network

1. Analysis – information about target group and competition analysis

2. Goals – Definition of goals, it also serves for evaluation

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Prestashop – e-commerce platform you should know

Prestashop is an e-commerce platform that allows users to create online stores for their businesses. Initially introduced to the market in the year 2007, the platform has evolved over the years to ensure a better user experience, and currently there are over 250,000 businesses run on this platform. The platform also boasts of a rich community of over 700,000 members, comprising of developers, web agencies, and business owners drawn from all corners of the world.

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Remarketing or retargeting?


Have you ever noticed that you´were being constantly reminded on the Internet of the same pair of shoes you had admired at some other e-shop? If you have, you´ve witnessed remarketing or retargeting.

What is remarketing?

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