Email marketing is one of the most effective online marketing channels and can generate additional revenue at a minimal cost. But you can increase its performance with a few simple tricks. Or, by not knowing the rules, you can damage the performance considerably. It depends on the subject line, the form of the email, and many other elements that determine whether an email will stick or whether people will click through to your website and make a purchase.

One proven trick is email blasts. They can increase the open rate of your campaign by a third to a half. A third to a half more customers see your message and for free! What does this mean? After sending your email campaign, recipients will start opening the emails. In Incomaker, you can, of course, individually track the recipients who have opened or clicked through your emails and work with them to segment them. One fantastic group is customers who have not opened the email. Incomaker can quickly select them, for example, directly in the relevant report, and you can easily target this group for the next campaign.

And this is the principle of outreach. You send your email campaign on Monday, and you directly set all the customers who don't open the email from that campaign to receive an outreach on Thursday. It's another campaign; it could be pretty much the same. It's a good idea to modify the message, e.g., the subject line, etc. You can easily set up your first mailing by following this guide. 

To sum up, you will get the message to a significantly higher number of recipients. In our experience, appropriate use of newsletters does not bother recipients and does not lead to excessive unsubscribing.

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Tuesday, April 5, 2022 By Erwan Marec