Email marketing is one of the most effective online marketing channels and can generate additional revenue at a minimal cost. But you can increase its performance with a few simple tricks. Or, by not knowing the rules, you can damage the performance considerably. It depends on the subject line, the form of the email, and many other elements that determine whether an email will stick or whether people will click through to your website and make a purchase.

Do you know pre-header text ? Pre-headers text is the text that comes after the subject line when an email is posted to your inbox. Sometimes and like a constantly neglected but competent younger brother, the pre-header text has been overshadowed by the subject line for too long. However, it is very useful, It is often used to:

- Give your recipient a taste of what's in the body of your email.

- Include essential information you don't want them to miss.

- Include useful brand details, such as the shop address.

In B2B it is important to use different price levels (different dealer categories, etc.) for individual customers. However, even in B2C it can be useful to personalise prices, e.g. for customers in the VIP category, club, etc.

In Incomaker you can assign these customers to your price list. The price list allows you to define a specific set of prices for a specific customer. It is automatic. Incomaker will be able to directly suggest specific prices to individual customers during email campaigns, in web widgets, etc.

Shopping cart abandonment is the bane of e-shops. Studies show that between half and three-quarters of Internet users abandon their shopping carts during the shopping process. These significant losses must be avoided.

Abandoned cart recovery is a typical e-commerce practice that consists of returning to a customer/prospect later to encourage them to complete an order when their cart was initially abandoned.

Incomaker goes further by offering various methods to get the customer to validate their initial cart.

The rate at which you send emails significantly impacts your results. Too many emails sent and you will annoy your audience, not enough emails sent and you will be forgotten... How to find the right balance? It's not always easy to determine the right frequency for sending marketing emails.

Incomaker offers a few tips to help you identify your business's best email marketing cadence.

Incomaker works well with a wide variety of e-commerce platforms. It gets data from the e-shops, analyzes them, automates marketing campaigns, targets end-customers with specific offers, etc., to bring more sales to their owners.

In this series, we present you some of the platforms (both global and local ones) that you can build your e-shop upon that work with Incomaker well.

Many people think that marketing is just a set of sales techniques and their implementation, but in reality, marketing is much more than that.